Google Leads the Artificial Intelligence Revolution in Search

Q: As a leading AI/ML Google expert, how do you see AI reshaping traditional search models?

-Venkatesh: Artificial intelligence is fundamentally changing the way we approach search. Traditional models relied on keyword matching and link analysis, but AI allows us to understand user intent at a much deeper level. We can now process and analyze vast amounts of data in real time, uncovering patterns and trends that were previously unattainable. This allows us to deliver more accurate, relevant and personalized search results. For example, at Local Search, our AI models help users stay well-connected with small, local businesses around them for their daily needs. These advanced models and artificial intelligence algorithms that we have developed throughout the year have managed to increase the commerciality of 37 million queries globally every week, including 4 million weekly queries across India and approximately 2 million weekly queries across the US. This directly impacts the revenue of businesses and services that appear as results in all such user queries. Whether someone is searching for a restaurant, a dentist, or a plumber, our AI-driven approach directly impacts how thousands of businesses around the world appear on Google Search, influencing millions of user interactions every day.