3 Key Trends Capturing the ‘Ocean Girl’ Aesthetic

Designers showcased their Spring/Summer 2025 ready-to-wear collections globally this month. New York Fashion Week. We couldn’t help but notice a trend making waves on the runways, and it’s a look we’ll be embracing all summer long. We call this the ‘ocean girl’ aesthetic.

At the time of writing, ‘Ocean Girl’ has 273.8 million posts on TikTok and the trend will only increase with this season’s new posts. We’ve seen nautical stripes at Tommy Hilfiger and splashes of ocean blue on beachwear at Ralph Lauren. While Khaite sent flowing dresses down the runway, sheer skirts with fishnets dominated at Simone Rocha.

Embrace nautical chic Maggie Marilyn. Photo: “Maggie Marilyn”

Aesthetics are also reflected in accessories. crystal jewelry brand Swarovski Modeled by Karlie Kloss, the new collection builds on the aquatic feel of her previous collections, showcasing unique stone cuts, ocean-inspired colors and sparkling pavé settings that glisten in the sunlight.

So how can you bring aesthetics to your wardrobe? We’re diving into jewellery, fashion and beauty trends to embrace this season with ‘ocean girl’ vibes.

1. Explosions of Blue

The ‘ocean girl’ aesthetic is all about channeling the serene energy of the sea, and nothing captures this better than dressing in shades of blue. Start with accessories: Swarovski’s millennium The collection includes pieces designed to evoke a flowing crystal river in shades of ice blue, aquamarine and sapphire. We love the matching ombre blue and green drop earrings, tennis bracelet, and watch made with octagon-cut crystals.

Complete the look with a cobalt hat, cut-off linen dress or light blue glasses. If in doubt, blue accents are the easiest way to capitalize on the beach trend.

Model Karlie Kloss creates a fascinating look with sparkling Swarovski accessories. Photo: Supplied

2. Glitter and Shine

As you transition from beach to bar, amp up the look with something that catches the light at every turn. Think sequin-embroidered bags, sparkling mini dresses, and statement jewelry with pavé embellishments. As seen new sublima collection The pavé style by Swarovski consists of small, closely spaced crystals that create a sparkling effect reminiscent of the ocean surface.

Sparkly accessories can elevate any style; especially when paired with comfortable, lightweight dresses and glowing skin thanks to bronzers and glowing serums.

3. Organic Silhouettes

To channel ‘ocean girl’ energy, gravitate towards free-flowing, airy silhouettes when dressing. Be inspired by the shapes and textures found on the ocean shore, such as smooth sea glass, curved seashells and polished pebbles. Swarovski’s latest collections are inspired by the ebb and flow of nature, as Global Creative Director Giovanna Engelbert plays with form to create wave-like structures and organic movement. Design fluid jewelry with a combination of different silhouettes to add depth and interest to your outfit.

Kayla Wratten

Kayla Wratten is Are Media’s senior business editor. She holds a Bachelor of Journalism degree from Queensland University of Technology, where she edited the fashion magazine in 2018. She cut her teeth as a feature writer at Home Beautiful and has since gained years of experience in both digital and print media. She writes for Australia’s leading publications including Gourmet Traveller, Marie Claire, ELLE, Wellbeing and more. When she’s not writing about the art of living, from interiors style to travel, dining out and fashion, she’s either sinking her head into a good book or planning her next vacation.