Squarespace Tock review: Accommodation booking tool

Tock aims to change the way restaurants, bars, wineries and venues manage bookings and reservations. Launched by restaurateur Nick Kokonas in 2014 out of a desire to regain control of third-party platforms, Tock has grown from a scrappy start-up into a powerhouse in the hospitality industry. The platform has now been part of Squarespace since 2021 and supports over 7,000 businesses in managing bookings for over 20 million guests.

Squarespace is already one of the well-known ones. best website builders For hospitality businesses, where countless restaurants, cafes and other venues use the platform to create their websites. Tock takes the platform’s usefulness to the next level, giving these businesses a seamless way to improve their customer experience and grow.

In this article, we’ll cover everything you need to know about Tock, from pricing to features. Let’s see if Tock can really take your hospitality startup to the next level.

Pricing

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Currently, Tock has five plans, each designed to fit the unique needs of a variety of hospitality businesses and include discounts on multi-year plans.

The $99 per month plan starts with the Basic plan, which is suitable for walk-in establishments and includes tools to manage waitlists, tables, guests, and marketing, as well as 2-way SMS communication and high-touch support via chat and email.

Priced at $269 per month, the Essential plan includes everything in the Base plan but is ideal for businesses that need a little more functionality with additional features like reservations, reservation request waitlist, experience essentials, and takeout management.

If you’re looking for advanced features, the $399 per month Premium plan might be the right choice for you. It builds on the Essential plan by adding a premium experience suite, POS integrations, API access, webhooks, and even a free Squarespace website. This plan also includes high-touch support via chat, email, and phone, as well as chargeback protection.

At the top tier, the Premium Unlimited plan comes for $899 per month and offers all the features of the Premium plan, but with the added benefit of no fees on upfront payments, which is great for businesses that process high volumes of transactions.

Finally, for larger businesses, Tock even has a customizable Enterprise Solution plan that covers everything from reservations and table management to takeout, events, and guest management, with unlimited caps, users, and devices.

Hospitality businesses often operate on low profit margins. While tools like Tok and Squarespace offer clever ways to increase profits, ensuring you get the best deal on your subscription is crucial to increasing long-term benefits. Check out our Squarespace promo codes Page to find the best and newest deals.

Features

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Whether you’re managing reservations, prepayments, or deposits, Tock allows you to mix and match features to suit your needs. You can manage walk-ins and reservations simultaneously, use a waiting list to keep your dining room full, and minimize no-shows with credit card holds. Likewise, you can request a deposit as low as $5 to avoid last-minute cancellations.

Tock further simplifies your hospitality business by integrating with many useful platforms, including Facebook and Instagram for direct booking, Doordash and Uber for food delivery, and Toast for tracking real-time check and table updates.

The system also supports large batch deposits, customizable fees, and automatic reminders to keep your customers informed. Plus, you can sell everything from standard reservations to experiences tailored to your business, like cocktail masterclasses or impromptu dinners, all in one place. Tock’s user-friendly interface makes it easy for guests to make, change and confirm reservations while adding their preferences, allowing your hospitality to start directly from the booking.

Add menu

Adding your menu when creating a restaurant site in Squarespace is very easy, both from a design perspective. SEO perspectives.

You can use a menu section or page layout to create a clear and stylish menu that suits your brand’s aesthetic. Unlike PDFs, Squarespace’s menu block lets you easily add your restaurant’s menu so it’s searchable by search engines.

If your restaurant offers multiple menus, you can even organize them as drop-down menus by placing each menu on a separate page.

images

It is equally important to add visually appealing images to showcase your restaurant’s identity, space, and cuisine.

Squarespace allows you to use gallery sections to display images of your location and highlight top menu items. Similarly, image blocks can be added throughout your site to highlight specific dishes or scenes. Additionally, you can help bring your restaurant’s atmosphere to life online by combining text and images from any page by creating a section with a background image or video.

event management

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Whether you’re managing tours or private dinners, Tock helps you manage, sell and promote your events. It offers variable pricing, custom website widgets, and flexible tools like mobile scanning and QR code ticketing to make management simple and efficient. Additionally, Tock allows you to track guest notes, tags, and meal history for a personalized experience.

If you’re managing a larger event, you can create a custom landing page, collect post-event guest feedback through surveys, and access detailed financial and operational reports. This helps you refine and improve your services over time.

Table and service management

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With Tock, you can easily adjust your floor plan and manage tables using flexible, slot-based settings. This means you can prioritize and optimize table usage based on your need, whether for online reservations, in-house dining or blocking tables. You can also control pacing and turnaround times to ensure things go smoothly.

Tock offers customizable services and programs that make planning for special events or holidays easy. Since it’s cloud-based, you can access and manage your installation from anywhere; this helps you make real-time updates to your floor plan, pacing, and service offerings. Similarly, Tock also has automatic table assignments and reconfiguration features to keep your seats full and your restaurant running at full capacity.

Squarespace Tock: Verdict

Tock goes beyond being your helper when it comes to hospitality. It streamlines your operations, manages reservations and enhances your guest’s experience.

Tock’s ability to seamlessly integrate with a variety of applications and tools to meet different needs sets it apart from others. For example, you can use Micros for two-way integration with Micros Simphony and 3700 POS systems, Commerce7 to manage tastings and events, and Reservation with. Google making it easier for guests to book directly.

However, if you want comprehensive POS system You might want to check out TouchBistro, which has features like inventory management, tableside ordering, and employee management tools, because it puts more emphasis on those parts. Ultimately, it depends on your specific business needs; Therefore, it is worth getting a demo of Tock to understand how the services offered by the platform can impact your hospitality business.