Sherbet Island presents the latest swimwear and accessories at the TFWA World Expo

Fashion and accessories brand Sherbet Island introduces its latest swimsuit collections and new travel accessory sets at the fair. TFWA World Exhibition In Cannes (Bay Village, Bay 22).

Created by Sophia Mamas in 2014, the Sorbet Island brand portfolio consists of three main categories (swimwear, accessories and jewelry), all designed according to the brand’s core principles of inclusivity, authenticity and positivity.

Crafted in Greece by a team of artisans and creatives, each collection is inspired by both founder Sophia’s childhood summer memories and the beauty of the Aegean Sea.

Sorbet Island’s swimsuits are designed to suit every body, with its unique one-size-fits-all concept. Ranging from XS to XXL and suitable for cup sizes A to G, the collection is a natural fit for the travel retail market. The brand will introduce five new swimsuit styles and a new 12-tone color range at Cannes. Highlights include the strapless, sun-friendly Lory bikini in a modern, feminine cut, and the Mia with its classic ‘triangle’ bikini top that complements all body shapes.

The brand’s new one-piece swimsuits, Jade and Livia, feature convenient, adjustable and removable straps for added versatility.

In addition to its new swimsuit collections, Şerbet Island will also introduce new travel accessory sets consisting of silk sleep masks, silk hair clips and silk bracelets. Soft, malleable and naturally hypoallergenic, silk helps prevent wrinkles and wrinkles by reducing friction while offering moisture and temperature regulating properties for comfort. Silk pins help minimize hair breakage and split ends.

Sherbet Island’s silk bracelets, which can be personalized for events, gifts or corporate branding, will also be included in the sets, each containing a lucky message in a “message in a bottle” style tube. Initially, three travel kit designs featuring different sleep mask/headband/bracelet combinations will be available at travel retailers.

“We are very excited to present our latest launches at TFWA Cannes,” he commented. Sorbet Island, CEO and Founder Sophia Mamas. “The brand has made excellent progress on the GTR channel over the past year, thanks to high-profile pop-ups and permanent listings.

“Our pioneering yet beautifully simple ‘one size fits all’ swimsuit concept is ideal for travel retail and truly resonates with women around the world who find the prospect of swimsuit shopping overwhelming due to fit and size issues. “I’m excited to expand our innovative swimwear portfolio with these new styles and shades.”

Mamas continued: “We are committed to evolving our portfolio and keeping our collections fresh and exciting. “I am confident that our new travel accessory sets will appeal to existing customers and help a new demographic of travelers discover our brand.”